I have the most exciting news to share today–I completed The Athlete Nutrition Plans and they are available for sale!! This short video describes the plans and gives a sample recipe (like in the Premier version) for Dill & Yogurt Crunchy Chickpeas (the perfect post-workout snack). Read below to hear what I’ve learned while creating my first product!
This product has been about 1.5 months in the making. That may not seem very long, but that’s 1.5 months of at least 30 hours per week (I did work on some other things, but this took the majority of my time). When I decided to create this product, I was extremely excited and ready to hit the ground running. I was thrilled to offer a service that doesn’t exist yet in the marketplace. I’m pretty creative and tech savvy, so I thought the actual product creation would be fun and pretty easy. Little did I know the amount of work that goes into creating something from scratch, especially when you are a one woman show. Here’s a list of things I had to conquer to make The Athlete Nutrition Plan a reality:
- Conceptualize the idea. I don’t think eating is a one-size fits all approach, so I decided to create 6 versions of the meal plans:
- Small Athlete/Weight Loss
- Average Athlete
- Intense Athlete
- 3 Vegetarian version of the above
Each version is based on a calorie level and other factors, such as weight loss desires, training regimen, etc. If you want to know which one is right for you, click here.
2. Create the meal plans. Writing meal plans is actually not that easy, especially when you are taking sports nutrition into account. I had to create the perfect ratio of pre and post workout foods that will fuel workouts but not cause stomach issues.
3. Create the videos. Woah- videos are MUCH more work than I anticipated. When creating recipe videos, you actually have to make the recipe while filming and then do a bunch of editing. The finished products are pretty awesome though.
4. Figure out e-commerce stuff. Once you have a digital product, you have to figure out how to sell it. I’m using a service called Gumroad, which is really great. Check out my product page here!
5. Marketing. This is probably the most intense part of this process and the part I’m just starting. We live in the age of the internet, so marketing includes many different things, like:
- Social media: Facebook, Twitter, Instagram, Pinterest
- Facebook ads
- Google ads
- Blog posts
- Creating pretty graphics for all of the above
- Video ads
- Probably other things that I haven’t thought of yet
6. A whole bunch of miscellaneous stuff, such as:
- creating a survey for market research
- offering free mini counseling sessions to get people to fill out the survey
- conducting the free mini counseling sessions
- creating a FAQ page
- reaching out to people and brands to tell them about my product
- setting up a Facebook group
- creating the survey to help people figure out which meal plan is for them
- HOPE and pray that this product actually sells.
Creating a product from scratch is no easy feat, especially when your business is a party of 1. But, I’m so incredibly proud of what I’ve created and I hope you enjoy it as well. If you have any comments or suggestions, please feel free to leave them below!
And here’s the recipes for the Dill & Yogurt Crunchy Chickpeas
Makes 2 snack servings
1/3 cup non-fat plain Greek yogurt
1 tablespoon diced red onion
1 tablespoon fresh chopped Dill
juice of half a lemon
1/4 teaspoon of salt
pepper to taste
1.5 cups canned chickpeas
- Preheat oven to 300 degrees F.
- In a small bowl, mix together yogurt, red onion, dill, lemon juice, salt and pepper. Stir
- Coat chickpeas with yogurt mixture.
- Spray a baking sheet with cooking spray. Lay chickpeas flat on the pan.
- Bake for 40-45 minutes or until golden brown.