A newsletter is one of the most important tools in the arsenal of any small business owner. But for Dietitians, it doesn’t always seem like something that is on the “must do” list. That’s why I created the webinar “How To Optimize Your Nutrition Business With Email Marketing.” In case you missed the webinar, have no fear. I put together the most frequently asked questions from attendees that are applicable to any nutrition small business owner.
1. I’m a private practice Dietitian who takes insurance. Will a newsletter still benefit my practice?
The best way to grow your business is to convert existing customers into repeat customers. Those of you who do in-person counseling are actually at an advantage because you already have customers that you can sign up for email marketing to promote your future services. A great idea is add a line to your nutrition counseling contract that asks for your client’s email address so that they can “stay up to date” with all of your nutrition news and offerings. Then, manually build a list (and I’ll tell you how to do that in my ebook), send out a newsletter to existing customers and convert those insurance customers into private pay customers.
2. You mentioned that including emojis in the subject line of your email ensures a higher email open rate. How do you use emoji’s on the computer?
3. How do I personalize my newsletter (aka use merge tags)?
Merge tags allow you to address each email subscribe by name. Adding a merge tag is simple. First, make sure that when people sign up for your list, they have to enter their first name to become a subscriber. Then, to use their first name in your campaign, copy and paste *|FNAME|* into your newsletter anywhere that text appears. For example, you may start a newsletter like this:
Hey *|FNAME|*. Happy Monday!
4. Keeping up with my newsletter is a major timesink. Do you have any time saving tips for creating and sending a newsletter regularly?
Yes!! After you set up the initial template for your newsletter campaign (which I can help you with), it shouldn’t take much time to keep up with the newsletter. One of my favorite MailChimp tools is the “replicate” campaign button. With this, you can copy an existing campaign and just change the content.
To use, go to the “Campaign” dashboard and then click the arrow next to “View Report” on the right of the campaign you want to replicate (screenshot below). Click “replicate” and it will make a copy of the existing campaign. You can change the subject line and the content of the newsletter, but the template will stay the same.
5. Where do I get “The Completely Fool Proof Guide To Using MailChimp” e-book?
The ebook is available right now. Grab your copy here!
6. I don’t really know where to start. What do I do?
for help setting up your newsletter. I’ve worked with several Dietitians to help them set up their newsletters. Read what they have to say!